Bike For Brussels - "Mr. Pieter Jan Kleiweg de Zwaan – The Netherlands"

mortierbrigade

mortierbrigade Brussels, Belgien

1028

Marke: Bike For Brussels
Länder: Belgien

Werbende: Bike For Brussels

Titel	Mr. Pieter Jan Kleiweg de Zwaan – The Netherlands
Agentur	mortierbrigade
Kampagne	The Real Ambassadors
Werbende	Bike For Brussels
Marke	Bike For Brussels
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 6
Geschäftsbereich	Transport, Reise & Tourismus
Philosophie	Brussels Mobility wants to urge expats to hop on their bikes more often. To do so, it launches an influencer campaign, not with classic ‘brand ambassadors’ but with àctual ambassadors: The Real Ambassadors. Diplomats from the Netherlands, Denmark, Germany, Botswana, New Zealand, Bosnia, Slovenia, and Belgium. The Brussels-Capital Region is home to the largest expat community in Europe. 220,000 strong, expats account for a whopping 20 percent of the total population. Figures show, however, that they make (too) little use of the bicycle. Hailing from various countries around the globe, the eight ambassadors all provide their own unique input to the campaign. The ambassadors want to harness their passion for cycling and influence to inspire as many expats as possible to explore the city by cycling. We have even mapped out an Ambassador Route, linking up the hotspots of the eight participating ambassadors. The Botswana ambassador, Ms. Masekgoa Masire-Mwamba, even treated herself to a new bicycle, specifically for this campaign. The campaign will be deployed across social media and via pr. Eight different videos will be addressed and distributed to the relevant communities. The embassies will support the campaign by sharing the videos and routes with their compatriots. Together with the Real Ambassadors, let’s turn Brussels into the Cycling Capital of Europe, as well.
Medientyp	Social Media
Länge	35 seconds
Werbeleiter	Sofie Walschap
Partner & CEO	Jens Mortier
Partner & Executive Creative Director	Joost Berends
Partner & Brand Design Director	Philippe de Ceuster
Creative Teammitglied	Toon Vanpoucke
Creative Teammitglied	Morgane Choppinet
Direktor Kundenservice	Catherine Hamers
Strategist	Chenling Zhang
Etatdirektor	Anneleen Vande Voorde
Kundenbetreuer	Hanne Polé
Account Executive	Emma Robberechts
Social Media Lead	Lisa Smets
Digital Business Director	Jochen Sablon
UI-Designer	Leroy Kleppe
Entwicklung	Dive
Designer	Kaatje Schreurs
Cross Media Designer/DTP	Vito Latorrata
Cross Media Designer/DTP	Sophie Bayeul
Public Relations	Brum Smith
Fotograf	Tine Van Daele
Produktionsfirma	Screensaver en Het Offensief
Kameramann	Loïc Meulenberg
Produzent	Bert Sap
Produzent	Aisha Adepoju
Produzent	Léon Hanssens
Motion Designer	Vincent De Boeck
Cutter	Jelle Stroo