Heineken Silver - "All the Taste, No Bitter Endings."

BBH LA

BBH LA West Hollywood, Vereinigte Staaten von Amerika

5531

Titel	All the Taste, No Bitter Endings.
Agentur	BBH LA
Kampagne	All the Taste, No Bitter Endings.
Werbende	Heineken
Marke	Heineken Silver
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Bier, Cidre
Story	Developed by BBH USA, the campaign underscores the product’s key point of differentiation – all the taste of a bold lager with a crisper, cleaner finish, appealing to customers who enjoy highly drinkable, ‘sessionable’ brews without sacrificing any flavor – while also enabling the brand to align with cultural moments that deserve to have their own bitter endings re-written. The work is built in partnership with and on the strength of Publicis’ global relationship with Heineken through data-driven creative agency model Le Pub.The first work in the new campaign is “Viking Saga,” directed by Tim Godsall, which shows how a would-be bitter end to an epic Viking love story gets a happier conclusion with the help of Heineken® Silver.
Medientyp	Fernsehen
Länge	30 seconds
Chief Creative Officer	Erica Roberts
Executive Creative Director	Kasia Canning
Executive Creative Director	Estefânio Holtz
Creative Director	Ryan Paulson
Creative Director	Yohan Daver
Creative Director	Sapna Ahluwalia
Texter	Greg Bruce
Art Director	Jack Graham
Design Director	Hernan Ibanez
Designer	Jin Kim
Etatdirektor	Shana Honig Horowitz
Etatdirektor	Cam Thomas
Produktionsfirma	Anonymous Content