WWF Species protection - "The X-Tinction Timeline"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Deutschland

829

Titel	The X-Tinction Timeline
Brief	On July 23rd, Elon Musk killed the little blue bird when he rebranded Twitter to X. The world couldn’t believe what was happening. But what was even more unbelievable, was the fact that the death of a virtual animal species caused a bigger outcry than the extinction of vast numbers of species on our planet.So, WWF turned Twitter’s rebranding into a pamphlet for species’ conservation and therefore created a timeline with the evolution of the Twitter logo to the rebranding of X. A simple image that disarmingly made visible the parallels of the death of the Twitter logo to the real extinction of species through the message: “Protect our wildlife, before it’s too late.”
Agentur	McCann Worldgroup Germany
Kampagne	The X-Tinction Timeline
Werbende	WWF Germany
Marke	WWF Species protection
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 7
Story	The leading organization in wildlife conservation and endangered species.
Medientyp	Interaktiv
Executive Creative Director	Pedro Americo
Chief Executive Officer (CEO)	Jan-Philipp Jahn
Texter	Antonia Kistner
Direktor Business Development	Wiebke Amelung
PR Consultant	Jessica Fuchs
SVP/Global Creative Director	Ann-Christine Diaz
Creative Manager	Connie Bedenk