Titel | Stairs |
Agentur | TBWA\ Helsinki |
Kampagne | Stop violence against women - Amnesty International |
Werbende | Amnesty International |
Marke | Amnesty International |
Posted | November 2005 |
Produkt | Anti-Domestic Violence |
Geschäftsbereich | Gewalten, sexueller Missbrauch |
Story | These print ads were a part of "Stop Violence Against Women" campaign for Amnesty Finland. We claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables and stairs in advertising as well as in real life. We made people around the victims ask themselves why they`re willing to believe the transparent excuses for a black eye. |
Medientyp | Zeitschriftenanzeige |
Markt | Finnland |
Texter | Tommy Mäkinen |
Texter | Markku Rönkkö |
Texter | Eeva Kekalainen |
Art Director | Minna Lavola |
Art Director | Jyri Konttinen |
Fotograf | Reetta Pasanen |
Account Supervisor | Kirsi Pärni |
Leiter der Werbeabteilung | Ritka Heino |
Leiter der Werbeabteilung | Frank Johansson |
Agency Producer | Kirsi Pärni |
planner | Tommi Laiho |