Produzent
at
Gramercy Park Studios
| Titel | The Serenade Upgrade Trick |
| Agentur | Y&R London |
| Kampagne | Upgrade Your Airline |
| Werbende | Emirates Airlines |
| Marke | Emirates |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 1 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Story | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Mark Roalfe |
| Creative Director | Jim Bolton |
| Agency Producer | Katherine Maidment |
| Produzent Post-Produktion | Joe McNally |
| Regisseur | Jones |
| Produzent | Graham Curry |
| Produzent | Dean Brougham |
| Produktionsfirma | Gramercy Park Studios |
| Post-Produktion | Gramercy Park Studios |
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