Société de développement commercial (SDC) du Village - "From Hateful to Beautiful"

LG2

LG2 Montréal, Kanada

479

Titel	From Hateful to Beautiful
Agentur	LG2
Kampagne	From Hateful to Beautiful
Werbende	SDC Village Montréal
Marke	Société de développement commercial (SDC) du Village
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Politische & Religiöse Organisationen, Fachverbände
Story	Anti-drag protests were erupting across Canada and the United States. Village Montréal wanted to put a stop to the hatred directed at 2SLGBTQIA+ communities by transforming protest signs used at demonstrations into a beautiful dress for a drag queen.
Medientyp	Case Study
Produktionsfirma	okok
Chief Creative Officer	Marc Fortin
Chief Creative Officer	Luc Du Sault
President	Noah Vice
President	Luc Du Sault
Executive Creative Direction	Noah Vice
Executive Creative Direction	Luc Du Sault
Texter	Félix Lebars
Texter	Félix-Antoine Belleville
Art Director	Olivier Caron
Kundenbetreuer	Alexandra Laverdière
Kundenbetreuer	Maude Richard
Produktion	Julie Pichette
Motion Design	Daniel Martinez-Mendoza
Motion Design	Debby Mendoza
Redaktionsbüro	Cédric Noël
Fotografie / Illustration	Pierre Parra
Video Production	Xavier Girard
Layout Artist	Marie Fourure
Layout Artist	Marie-Ève Roussy
Produktion Fotografie	Andréanne Lapointe Aubert
Kolorierung	Raphaël Desharnais
Regisseur	Tom Patry