Chief Executive Officer (CEO)
at
Battery
Los Angeles, CA, Vereinigte Staaten von Amerika
| Titel | Dear Future |
| Agentur | Battery |
| Kampagne | Dear Future |
| Werbende | Royal Bank of Canada |
| Marke | RBC |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | The spot, "Dear Future," physically demonstrates the power inherent to today’s youth. Battery worked with MJZ director Rocky Morton, one of the most awarded and in-demand directors in global advertising, to bring the story to life, while also partnering with Canadian-based Alter Ego to handle the impressive visual effects. The short film follows three young “heroes” as they take the viewer through three different scenes – a forest, a music studio and a cityscape – each of which demonstrates the power of their potential through different energetic moments - exploding trees, piano keys and city lights shattering in their wake. The voiceover begins: “Dear Future, I am full of potential. I am opportunity waiting to be unleashed. I am power waiting to be ignited.” The spot ends by directing viewers to http://rbc.com/FutureLaunch to learn more. |
| Medientyp | Fernsehen |
| Länge | |
| Mehr Informationen | http://rbc.com/FutureLaunch |
| Produktionsfirma | Alter Ego |
| EVP, Chief Marketing Officer (CMO) | Mary DePaoli |
| VP Brand Marketing | Matt McGlynn |
| Director Brand Marketing | Sonia Whiteson |
| Senior Manager, Brand Marketing | Maya Russell |
| Brand Marketing Manager | Julia Basso |
| Chief Creative Officer | Philip Khosid |
| Chief Creative Officer | Anson Sowby |
| Partner/Head of Brand Management | Mike Parseghian |
| Partner/ECD | Scott Brown |
| Executive Producer | Jeff Yee |
| Produktionsfirma | Morton Jankel Zander (MJZ) |
| Regisseur | Rocky Morton |
| President | David Zander |
| Executive Producer | Emma Wilcockson |
| Produktionsleitung | Janet Nowosad |
| Produzent | Brady Vant Hull |
| Post Creative Director | Eric Whipp |
| Executive Post Producer | Hilda Pereira |
| Produzent Post-Produktion | Julie Neff |