Titel | Lil' Parc |
Agentur | DDB Paris |
Kampagne | Lil' Problems |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive. Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little). |
Medientyp | Fernsehen |
Länge | |
Werbeleiter | Xavier Royaux |
Werbeleiter | Anne LAINE |
Werbeleiter | Vanessa Sales |
Werbeleiter | Clémentine Teissedre Dalou |
Werbeleiter | Lorna Fontybosch |
Chief Creative Officer | Alexander Kalchev |
Executive Creative Director | Mélanie Pennec |
Artistic Director | Jenna Haugmard |
Texter | Julien Kosowski |
TV Production | Corinne Persch |
TV Production | Gaëlle De Pompignan |
PR Director | Anne-Marie Gibert |
Produktion | Division |
Regisseur | Rudi Rosenberg |
Produzent | Charlotte Lepot |
Agency supervisor | Paul Ducré |
Agency supervisor | Mathieu Bliguet |
Agency supervisor | Annaelle Rivoal |
Agency supervisor | Coline Duprat |
Strategieplaner | Cedric Ledoux |
Produzent Ton | Nicolas Bruneau |
Leitung Musik | Cédric Boit |
Leitung Musik | Clement Reynaud |
Ton | Marine Cremer |