Public Transport Behaviour 2017 - "We're all made of the same stuff"

Focus Advertising Dublin, Irland

2357

Titel	We're all made of the same stuff
Brief	We wanted to communicate the message in a positive, and surprising way. We didn’t want to image to portray, or even suggest, that people are different. Even with the positive message “treat people as equals”, we felt it important that the image did not portray a “them and us” idea.Also, as the campaign was to be run on large format OOH, we wanted something very strong and high on impact.Using the “Jelly Babies” image with the headline “We’re all made of the same stuff” we felt was a very positive, and likeable way to communicate the message that, whatever you might see on the outside, we are all the same on the inside. The Jelly Babies were shot in groups and separately, and then “merged” to form the final image as appeared in 48-sheet and on the 1st backlit 96-sheet in the country.
Agentur	Focus Advertising
Kampagne	We're all made of the same stuff
Werbende	National Transport Authority
Marke	Public Transport Behaviour 2017
Posted	November 2018
Geschäftsbereich	Gemeinnützige Organisationen
Slogan	Say no to racism
Story	National Transport of Ireland partnered with Immigrant Council of Ireland to communicate the message, say no to racism.
Medientyp	Presse & Publikationen
Creative Director	John Walsh
Texter	Kevin Murray
Art Director	Kieran Brennan
Typograf	Mark Nally
Fotograf	Dave Morley