Johanna Byström
Nordic Account Director at FCB Fältman Malmén
Stockholm, Schweden
TitelForest Long
Agentur
Kampagne Nivea Men Body Shaving
Werbende Beiersdorf AG
Marke Nivea Men Body Shaving
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Rasur, Enthaarung
Philosophie Today many men use their bodies as a canvas. It’s a way to express yourself and show who you are. This can’t be disturbed by all-over body hair or rashes after shaving. Thanks to NIVEA Men the new art of body shaving is fun, hassle-free and without skin irritation.

The campaign is based on the fact that 74% of Swedish men regularly or occasionally remove body hair. 42% of Swedish men (age 18-55) have a tattoo.

That makes Swedes the most tattooed people in the world.
Medientyp Fernsehen
Länge
Creative Director
Art Director
Copywriter
Designer
Designer
Designer
Director Motion Graphics
Nordic Account Director
Account Manager
Produktionsfirma
Produktionsfirma
Produktionsfirma
Nordic Lead
Client Director
Client Manger
Digital Manager
AVM Manager
AVM Manager
Print
Ooh Director
PR Prat PR
PR
Account Director

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