Sound Engineer at Factory Sound Studios

Guinness - "Don't Jinx It"

AMV BBDO

AMV BBDO London, Großbritannien

8958

Marke: Guinness
Länder: Großbritannien

Werbende: AB Inbev

Titel	Don't Jinx It
Agentur	AMV BBDO
Kampagne	Don't Jinx It
Werbende	AB Inbev
Marke	Guinness
Posted	September 2023
Geschäftsbereich	Bier, Cidre
Story	The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement.
Philosophie	The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It.
Problem	As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Biscuit Filmworks UK
Creative Director	Nicholas Hulley
Agency Account Team	Nick Andrew
Agency Account Team	Elana Murphy
Agency Account Team	Harry Frohlich
Agency Producer	Nick Godden
Medienagentur	Remind-PHD
Regisseur	James Rouse
Filmproduzent/Produzent	Benji Howell
Post-Produktion	WE ARE COVERT
Ton	Factory Studios
Audio Post	Mark Hills
Fotograf	LINDA BROWNLEE
Werbeleiter	Alan McAleenan
Werbeleiter	Anne Zahan
Werbeleiter	Lauren McKay
Chief Creative Officer	Nicholas Hulley
Chief Creative Officer	Nadja Lossgott
Creative Teammitglied	Will Brookwell
Creative Teammitglied	Louis Prenaud
Etat-Planer	Joe Smith
Assistant Agency Producer	Kieran O’Malley