Amr Berry
Art Director at Neo Productions
Cairo, Ägypten
TitelNow or Never
Agentur
Kampagne Now or Never
Werbende Orange
Marke Orange
Datum der ersten Ausstrahlung/Veröffentlichung 2017
Geschäftsbereich Telekommunikation
Story The music video features a bunch of elderly but devoted Egyptian football fans singing with melancholic agony. Why? Because their team hasn’t qualified for the World Cup in the last 28 years. Now these senior fans, watching from intensive care units and in between popping meds, have only one wish: to see their team play in the World Cup one last time!

These elderly football fans have one foot in the grave, but they're still singing because a not-so-secret wish is keeping them alive. The wish to see the Egyptian national team qualify for the World Cup for the first time in 28 years. If the team pull it off, the super seniors will be able to watch them play in a World Cup match before it's too late.
Philosophie The music video features a bunch of old time, devout, Egyptian football fans singing in melancholic agony. Why? Because their team hasn’t qualified for the world cup in the last 28 years. Now, these senior fans, watching from intensive care units and in between popping meds, have one wish only, to see their team play in the world cup one final time! The darkly comedic musical is a dedication to the national team; a plea and a threat all at the same time. The message, it’s now or never.
Medientyp Interaktiv
Länge
Creative Director
Copywriter
Copywriter
Song Writer
Art Director
Group Account Director
Account Director
Account Manager
Account Supervisor
Head of Strategic Planning
Head of Film Production Department
Agency Producer
Agency Producer
Agency Producer
Director
DOP
Executive Producer
Producer
Production Manager
Produktionkoordinator
Assistant Producer
Assistant Director
Assistant Director
Art Director
Stylist
Makeup Artist
Photographer
Kolorist
Editor
Post Line Producer
Composer
Sound designer
Graphics

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