Titel | Nothing™ |
Brief | In our consumer-driven world, how can a bank break through the noise of deal-pushing advertising to talk about the exact opposite? Launch a competing product. In DNB’s campaign to encourage saving money, they pushed customers to spend money on Nothing. Customers could “buy” a physical box of nothing (by saving money in the bank’s “Save” app) online, in pop-up shops, and in retail placements. The more money people saved, the bigger box of Nothing they got. |
Kampagne | Nothing™ |
Werbende | DNB |
Marke | DNB Spare |
Posted | November 2018 |
Geschäftsbereich | Online-Finanzdienste |
Story | Spare (Save) is DNBs own app for saving money. It's made to make saving a conscious part of peoples everyday lives. |
Medientyp | Case Study |
Texter | Mads Rolland Krogh |
Texter | Lars Joachim Grimstad |
Texter | Thea Bjørndal Iversen |
Texter | Camilla Bjornhaug |
Art Director | Sebastian Rasch |
Art Director | Egil Pay |
Art Director | Anette Bellika Finnanger |
Art Director | Preven Moan |
Agency Producer | Arne Eggen |
Agency Producer | Kristina Skogen |
Jeppe Gjesti |