Scotts - "The Talk"

MullenLowe U.S.

MullenLowe U.S. New York, Vereinigte Staaten von Amerika

218

Titel	The Talk
Agentur	MullenLowe U.S.
Kampagne	Healthy Lawns
Werbende	Scotts
Marke	Scotts
Posted	April 2024
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Story	The “Healthy Lawns” campaign launched today and is a continuation of the Scott for Scotts platform with fiery hypeman Kristofer Hivju whose passion for grass is unmatched. In this latest iteration, Scott has expanded his role as the preeminent specialist in lawn care to assume the title of Dr. Scott. With the same nuanced humor and infectious enthusiasm, he educates homeowners on lawn disease prevention and prescribes the brand's latest innovation, Scotts Turf Builder® Healthy Plus Lawn Food. Whatever the ailment, people with lawns are in good hands with Dr. Scott as he destigmatizes lawn disease in pursuit of healthier lawns everywhere.
Medientyp	Fernsehen
Länge	30 seconds
Executive Creative Director	Tim Vaccarino
Group Creative Director	Rich Singer
Group Creative Director	Zack Menna
Art Director	Annie Turner
Texter	Annie Turner
Art Director	Maria Ossa
Group Strategy Director	Mike Cassell
Head of Integrated Production	Brian Smith
Etatdirektor	Meredith Kelly
ACD	Ian Todd
Art Producer	Michelle Piazza
Geschäftsführer	Gillian Casey
Account Executive	Piper Baine
VP/Director of Business Affairs	Kim Burns
Copywriter	Maria Ossa
Actor \ Celebrity	Kristofer Hivju