Nicolas Richard
Copywriter at BETC
Paris Area, France, Frankreich
TitelShop
Agentur
Kampagne KitKat breaks matter
Werbende Nestlé
Marke KitKat
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 6
Geschäftsbereich Schokolade, Schokoriegel, Süßigkeiten, Kaugummi
Story With its latest campaign, KitKat has managed to capture some snapshots from our daily life, with 8 different instruction messages (5 in English and 3 in Arabic) that were written by design without the punctuation, to show the audience, the unexpected side of what will happen when we forget to add breaks. A fresh and different approach that demonstrates the importance of a KitKat break
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