BBC iPlayer - "RuRings"

BBC Creative Services London, Großbritannien

9209

Marke: BBC iPlayer
Länder: Großbritannien

Werbende: BBC

Titel	RuRings
Agentur	BBC Creative Services
Kampagne	Like Nowhere Else
Werbende	BBC
Marke	BBC iPlayer
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 11
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Story	The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag. The work positions the service as a streaming destination ‘Like Nowhere Else’.
Philosophie	The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag. The work positions the service as a streaming destination ‘Like Nowhere Else’. As streaming habits change, BBC iPlayer is becoming the online gateway to all BBC programmes. It brings audiences a 'Total TV' experience with everything viewers want from BBC television in one place. The ‘Like Nowhere Else’ campaign celebrates a host of iconic live events and legendary BBC shows; paying homage to the grand slams, headliners, characters and catchphrases that have become part of our collective consciousness. It remixes these moments in original, irreverent ways, to create something truly unique. Aimed at new audiences that are tuned into popular culture, the campaign emphasises the BBC’s role in creating iconic cultural moments that transcend its channels and services. The work launches with 11 anarchic social films, from director, Yousef. They feature an all-star BBC cast and an army of collaborators and craft techniques - from 3D animation to live action, archive footage, stop motion and illustration. Collaborators include Smearballs, Dom Spall, Darri, Felix Von Liska and Dave Packer. One film shows the infamous Ian Beale, suspended in the sky, raining tears down on Wimbledon, whilst another shows a miniature gymnast swinging from RuPaul’s glammed-up earrings. The films are supported by a new brand identity, spanning OOH and social, designed by Mirjami Qin and illustrated by Tim McDonagh, Jim Stoten and Benson Chin. A national OOH campaign launched to coincide with the release of the films across social media at the beginning of November. During November this messaging will be supplemented with a content-led layer of work across all channels supporting the vast array of comedy, drama and documentary box sets available on BBC iPlayer. The TV advertisement will follow at Christmas.
Medientyp	Fernsehen
Länge	15 seconds
Tonproduktion	Factory Studios
Post-Produktion	Glassworks
Executive Creative Director	Helen Rhodes
Planungsleiter	Mike Lean
Produktionsleitung	James Wood
Creative Director	Becca Pottinger
Creative Teammitglied	Fred Rodwell
Senior Producer	Rachel Roberts
Projektmanager	John Trevor
Senior Planner	Rosanagh Ker
Produktionsmanager	Polly Georgieva
Produktionsmanager	Dan Robinson
Produktionkoordinator	Sam Dobbyn
Produktionkoordinator	Beth Morsen
Researcher	Anneka Harry
Researcher	Farad Painchun
Researcher	Ed Hobson
Head of Pictures	Jane Record
Design Lead	Mirjami Qin
Senior Designer	Johnny Ace
Static Designer	Gavin Andrews
Motion Designer	Rich Sutton
Social Designer	Jack Freeman
Head of Marketing	Kerry Moss
Marketing Manager	Nick Gilmer
Marketing Executive	Lucy Hodson
Marketing Executive	Elysia Mountain
Media Portfolio Lead	Tony Dalton
Campaign Planner	Gemma Threlfall
Kundenbetreuer	Harry Alty
Produktionsfirma	Prettybird
Regisseur	Yousef
Direktor Fotografie	Ian Murray
Still photographer	Joseph McDonald
Executive Producer	Juliette Larthe
Executive Producer	Ted Thornton
Head of Business Affairs	Mia Powell
Produzent	Paulette Caletti
Herstellungsleiter	Jake Parker
Produktionsmanager	Freddie Wright
Assistant Director	Sam Roffey
Gaffer	Josh Maclaren
Sound Recordist	Edwin Weiss
Set Designer	Anna Williams
Modellbauer	Emma Jeans
Produktionsdesigner	Katie South
Kostüme	Melanie Nute
Hair	Chloe Rose
Hair	Tash Livesey
Sound Design and Mix	Mark Hills
Produzent Ton	Beth Massey
Cutter	Pete Fullarton
Online Artist	Duncan Malcolm
Kolorist	Jonny Thorpe
Produzent Post-Produktion	Abi Klimaszewska
Produzent Post-Produktion	Roman Lukyanov
VFX Company	WE ARE COVERT
VFX-Künstler	Ryan Game
VFX Producer	Simon Russell
VFX Producer	Max Murphy
Co-Founder	Toby Wheeler
Credits	Smearballs
Credits	Dominic Spall
Credits	Felix von Liska
Credits	Dave Packer