| Titel | NXT LVL |
| Agentur | FCB Canada |
| Kampagne | NXT LVL |
| Werbende | BMO |
| Marke | BMO |
| Posted | November 2022 |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Story | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Problem | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Medientyp | Interaktiv |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Executive Creative Director | Andrew MacPhee |
| Executive Creative Director | Jeremiah McNama |
| Art Director | Hussein Rumaithi |
| Texter | Patrick Gravel |
| General Manager | Tracy Little |
| Group Account Director | Jessica Lax |
| Integrated Production Director | Maia Spetter |
| Geschäftsführer | Tim Welsh |
| Leiter Strategie | Shelley Brown |
| Strategy Director | Stephanie Gyles |
| UX | Lara Goldsmith |
| Fernsehproduktion | Tania Overholt |
| Produktionsfirma | Unified Content |
| Executive Producer | Michi Lepik-Stahl |
| Regisseur | Tom Feiler |
| Direktor Fotografie | TJ Derry |
| Direktor Fotografie | Adam Madrzyk |
| Cutter | Peter Miller |
| Creative Director | Mike Kotevitch |
| Texter | Caleb McMullen |
| Etatdirektor | Hailey Scott |
| Content Strategy | Daisy Qin |