Titel | The Kia Instrument |
Agentur | INNOCEAN Europe |
Kampagne | Kia Instrument |
Werbende | Kia Motors |
Marke | Kia |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 |
Geschäftsbereich | Autos |
Story | Inspiration is this magical, invisible force that can strike at any given moment and set our minds wandering into uncharted places. However, it isn’t always a visual thing. Sounds have been scientifically proven to put us in a creative frame of mind, too. Further investigation of this golden nugget of information led us to Creative Neuroscientist and Futurist, Katherine Templar – a mastermind who helped us uncover the insight that the sounds of movement found in nature is extremely effective at eliciting the flow state of mind. A discovery which is in total alignment with Kia’s mission: to inspire audiences through movement. With these findings in mind, we reached out to our production studio DaHouse, who then embarked on a worldwide tour to capture sounds in nature, which were then turned into a special synthesiser. What’s more, these sounds were then used to create Kia’s new sound logo, feature sounds in new Kia vehicles, as well a four-track album created by WAVE – the first artist to exist entirely in the metaverse. |
Medientyp | Case Study |
Länge | |
Kaufmännischer Geschäftsführer | Danny Frangella |
Head of Art | Bruno Oppido |
Senior Art Director | Ana Conrado |
Creative Director | Jack Christensen |
Kaufmännischer Geschäftsführer | Mark Preston |
Senior Producer | Allison Markert |
Stellvertretender Creative Director | Stefano De Luccia |
Creative Director | Sebastian Pattis |
Designer | Kevin Hipke |
SVP Global Chief Brand Officer & Chief Experience Officer | Artur Martins |
Junior Art Director | Seine Kongruangkit |
Junior Copywriter | Giovanna Pereira |
Senior Copywriter | Nicolas Holz |
Head of Global Marketing Communications | Kyungmi Lee |
Art Director | Kostas Alexandrakis |
Texter | Rowan El-Gowiny |
Kundenbetreuer | Jungmoon Kang |
Cutter | Samantha Laguna |
Creative Neuroscientist | Katherine Templar Lewis |
Music / Sound Design | DaHouse Audio |
Music / Sound Design | Catalyst Berlin |
Media Distribution | Soundcloud |