Philipp Ries
Texter at Ogilvy Germany
Düsseldorf, Deutschland
TitelJesus
Agentur
Kampagne Jesus
Werbende International Society for Human Rights
Marke International Society for Human Rights
PostedMai 2018
Geschäftsbereich Menschenrechte
Slogan End the era of death penalty
Story A third of the world population lives in states in which the death penalty is still in force. Today, executions are as real and present as they were 2000 years ago. The only thing that has changed are the methods. Now, things like lethal injections are most common.

But when you look at the cots the prisoners are strapped on, they bear an uncanny resemblance to a very popular ancient Roman execution device:
The cross. A resemblance that conveys a powerful message:

Even two millennials later, nothing has changed.
Now it’s finally time to end the era of the death penalty.
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