Jovana Basrak Keric
Content Leader, Marketing Communication at ACNE
Stockholm , Schweden
TitelIKEA applauds privacy
Agentur
Kampagne IKEA applauds privacy
Werbende IKEA
Marke IKEA
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 5
Geschäftsbereich Haushaltsgeräte, Möbel & Gartenbedarf
Story The European Union’s GDPR were rolled out Friday the 25th of May. And it’s sure to make privacy 
easier on the internet. To celebrate privacy online becoming simpler, IKEA spoke up with a post.  
 
IKEA wants to make everyday life better for the many people. Their simple, accessible home 
furnishing solutions have been in and out of homes all across the globe. Much like how GDPR will 
now simplify our lives on the internet, IKEA has been aiming to simplify them offline. That’s why IKEA 
chose to celebrate the implementation of GDPR, recognising the same simplification that’s part of 
their own DNA. The celebration was a post that highlighted IKEA’s own expertise of designing 
privacy in real life – with the room divider RISÖR – and a headline that applauds accessible integrity. 
Online, yes! But offline as well. 
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