Institutional - "The Refugee Tree (206s)"

Africa

Africa São Paulo, Brasilien

Awards

5366

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Institutional
Länder: Brasilien

Werbende: Climate Reality Brasil

Titel	The Refugee Tree (206s)
Brief	To inform the devastation and uncontrolled exploitation of forests in Brazil, with an increase in deforestation and fires that destroy entire biomes, the film narrates the journey of a refugee tree, the Jatobá, one of the many species in risk of extinction in the region, who decided to seek refuge in the embassies of foreign countries because they were in danger in their territory of origin.The highlight of the film is the dramatic soundtrack that illustrates the urgency of the subject. The indigenous song that permeates the film is a marriage rite, an interesting counterpoint since it's as joyful as it its sung with sadness. Likewise, the melodic element that is fused with the string quartet is a saw, played with a bow, not a violin. The semiotics behind doing it with elements that symbolizes deforestation helps the struggle.
Agentur	Africa
Kampagne	Refugee Tree
Werbende	Climate Reality Brasil
Marke	Institutional
Posted	Dezember 2020
Geschäftsbereich	Gemeinnützige Organisationen
Story	To inform the devastation and uncontrolled exploitation of forests in Brazil, with an increase in deforestation and fires that destroy entire biomes, the film narrates the journey of a refugee tree, the Jatobá, one of the many species in risk of extinction in the region, who decided to seek refuge in the embassies of foreign countries because they were in danger in their territory of origin.The highlight of the film is the dramatic soundtrack that illustrates the urgency of the subject. The indigenous song that permeates the film is a marriage rite, an interesting counterpoint since it's as joyful as it its sung with sadness. Likewise, the melodic element that is fused with the string quartet is a saw, played with a bow, not a violin. The semiotics behind doing it with elements that symbolizes deforestation helps the struggle.
Medientyp	Case Study
Chief Creative Officer	Sergio Gordilho
Executive Creative Director	Felipe Cury
Executive Creative Director	Philippe Degen
Creative Director	Greg Kickow
Creative Director	Felipe Cirino
Art Director	Caio Gandolfi
Art Director	Thiago Andrade
Texter	Diego Ferrite
Texter	Giulio Beloto
Designer	Greg Kickow
Designer	Marina Cota
Designer	Thiago Andrade
Creative Director	Monique Lopes Lima
Creative Director	Juliana Leite
Projektmanager	Lica de Souza
Projektmanager	Fernanda Segura
Projektmanager	Fernando Alonso
Projektmanager	Isabela Levy
PR	Fabiana Antacli
PR	Carina Miranda
Chief Technology Officer	Fabio Palma Digital
Produktionsleitung	Fernando Tolusso Adtech
Projektmanager	Leonardo Gomes
Agency Producer	Rodrigo Ferrari
Agency Producer	Tais Olhiara
Agency Producer	Fernanda Segura
Produktionsfirma	Hungry Man
Regisseur	JC Feyer
Geschäftsführender Teilhaber	Alex Mehedff
Executive Producer	Renata Corrêa
Executive Producer	Rodrigo Castello
Business Affairs	Iris Gil
Production Director	Gustavo Morozini
Direktor Fotografie	Gabriel Bianchini
Produktionsleitung	Luciana Martins
Produktionkoordinator	Derbiz Lemes
Spezialeffekte	Miagui
Spezialeffekte	Warriors VFX
Post-Produktion	Hungry Man
Cutter	Vitor Amorim
Cutter	JC Feyer
Kolorist	Marla Colour Grading
Leiter Kundenkontakt	Cristiana Frank
Leiter Kundenkontakt	Daniela Sostisso
Kundenbetreuer	Diego Batista
Kundenbetreuer	Jessica Rodrigues
Tonproduktion	DaHouse Audio