ASICS - "ASICS X !llmind"

United Entertainment Group New York, Vereinigte Staaten von Amerika

6875

Marke: ASICS
Länder: Vereinigte Staaten von Amerika

Werbende: ASICS Corporation

Titel	ASICS X !llmind
Agentur	United Entertainment Group
Kampagne	I Move Me
Werbende	ASICS Corporation
Marke	ASICS
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 10
Geschäftsbereich	Kleidung
Philosophie	While the sports brands of today continue to push their consumers to be faster, better and stronger than the pro-athletes splashed all over billboards, ASICS is continuing to celebrate the real people who are using movement in real, empowering ways. ASICS is unveiling the next chapter of the I MOVE ME campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, culinary, art and sport. The new campaign builds upon its first iteration to explore the dynamic relationship between a sound mind and a sound body, the founding principal of the ASICS brand. I MOVE ME first launched in early 2017 as ASICS’ biggest marketing investment in over two decades, seeking to ultimately create a reason to get people moving. The new chapter of the campaign takes a wider look at the real-life ways people are exploring how physical movement is used as a catalyst for creative expression.
Medientyp	Internet-Film
Länge	90 seconds
Redaktionsbüro	Uppercut
Kolorierung	The Mill New York
Agency Producer	Zachary Fleming
Creative Director	Jared Pearlman
Strategist	Tom Howells
Art Director	Drew Kassl
Produktionsfirma	Honor Society
Regisseur	Ariel Danziger
Executive Producer	Megan Kelly
Produktionsleitung	Carlo Pilgrim
Herstellungsleiter	Brooke McDaniel
Direktor Fotografie	Jackson Hunt
Cutter	Paul La Calandra
Assistenzredakteur	Tyler Horton
Produzent	Lisa Sadek
Produktionsleitung	Julian Williams
Flame Artist	John Geehreng
Kolorist	Damien Van Der Cruyssen
Color Producer	Megan Rumph
Color Assist	Elias Nousiopoulos
Color Assist	Nate Seymour
Color Assist	Andrew Ceen
Musik	Echolab
Komponist	Steve Lynch
Sounddesigner	gavin little
Komponist	gavin little