Xero - "Marathon"

Engine UK

Engine UK London, Großbritannien

10511

Marke: Xero
Länder: Großbritannien

Werbende: Xero

Titel	Marathon
Agentur	Engine UK
Kampagne	Healthy Business
Werbende	Xero
Marke	Xero
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 5
Geschäftsbereich	IT Lösungen, ISP für Firmen
Philosophie	Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming task of doing their business finances, in a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords. The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create a distinct brand identity. The strategy is built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business. At its heart of the creative is a TV ad in which we see Rhys Darby in a series of tongue-in-cheek analogies about how difficult running a business can feel. We see Darby taking part in what seems like a normal marathon. But as he talks about how it can feel for small business owners to keep up, we realise it is anything but. Rhys suddenly finds himself running through a desert and then sucked into quicksand. But with Xero in hand (literally, as a smartphone app) the feeling of being overwhelmed is replaced with that of ease and control. Rhys is suddenly in a fun run, on roller-skates, followed by taking off in a jetpack. He reminds us to search ‘Xero with an X’ followed by the new brand positioning of ‘healthy business’ is 'beautiful business'. The over-the-top analogies are continued in out-of-home and digital ads, colliding the worlds of health and business in a distinctive way.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Kanada
Tonstudio	Wave Studios
Medienagentur	December19
Marketing Director	John Coldicutt
Head of Brand	Rob Foulkes
Brand Marketing Manager	Sam Daniels
Werbeleiter	Emma Roddy
Werbeleiter	Flaka Jasari
Chief Creative Officer	Billy Faithfull
Creative Director	Steve Hawthorne
Creative Teammitglied	Jack Tibbs
Creative Teammitglied	Michael Arthey
Designer	Paul Kennelly
Designer	James Blakeborough
Designer	Elif Gurbuz
Chief Design Officer	Matt Fenn
Client Managing Director	Louise Hayward
Kaufmännischer Geschäftsführer	Eve Bui
Kundenbetreuer	Dom Kocur
Production Director	Bradley Woodus
Assistant Producer	Henry Davies
Integrated Project Director	Austin Vernon
Integrated Project Director	Liz Boothby
Leiter Strategie	Gen Kobayashi
Strategy Director	Nicola Dyball
Senior Strategist	Alpesh Patel
Produktionsfirma	Smuggler
Regisseur	Benji Weinstein
Produzent	Barty Dearden
Cutter	Aaron Dark
Redaktionsbüro	Saints Editorial
Post-Produktion	Untold Studios
Sounddesigner	Tony Rapaccioli
VFX Executive Creative Director	Neil Davies
Executive Post Producer	Ian Berry
Produzent Post-Produktion	Ellie Joseph
Post Production Assistant	Jordan Malonga
VFX Supervisor	Alex Gabucci
VFX Lead	Sebastian Caldwell
VFX-Künstler	Cindy Libbrecht
VFX-Künstler	Clara Malleviale
VFX-Künstler	David Ince
VFX-Künstler	Florent Sanglard
VFX-Künstler	Greta Kossowska
VFX-Künstler	Lee Matthews
VFX-Künstler	Luke Massingberd
VFX-Künstler	Marcel Ruegenberg
Grad	George Kyriacou
Grad	Black Kite Studios
Direktor Fotografie	John Toon
Talent Consultant	Melsie Bourne
Talent Consultancy	The Bourne Consultancy
Schauspieler	Rhys Darby