Theodora Foundation - "Behind the Curtain - documentary"

Havas Village Geneva

Havas Village Geneva Geneva, Schweiz

2754

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Theodora Foundation
Länder: Schweiz

Werbende: Theodora Foundation

Titel	Behind the Curtain - documentary
Agentur	Havas Village Geneva
Kampagne	Behind the Curtain
Werbende	Theodora Foundation
Marke	Theodora Foundation
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 12
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	Havas Switzerland and UNIT9 Films' Luke & Joseph create a film and accompanying documentary to shine light on the 'Behind The Curtain' initiative and encourage donations to the children’s charity
Philosophie	'Behind The Curtain' is a new creative workshop concept proposed by Havas Geneva to the Theodora Foundation. The aim of the workshop is to transform hospitalised children's regular rooms using the objects that compose it into the stage of a magical adventure. The hospital curtain acts as the gateway to an imaginary world that becomes reality. In 2022, young patients from Lucerne paediatric hospital and the Vaud University Hospital Center (CHUV) taking part in a “Behind the Curtain” workshop were encouraged to use their imagination to dream up a one-of-a-kind story. This story, created by the children with the guidance of the Dream Doctors, gave life to a new film: 'Rosie and the Rainbow'. From the NOTHING that steals the colours of the rainbow, to Rosie's quest to find them in five enchanted worlds, elements within the story give insight into how a hospitalised child can feel on a daily basis in their hospital room. Havas Switzerland developed the concept and creative platform and UNIT9 Films directed and produced the film, translating the children’s ideas onto the screen. After seeing some rushes from the workshop, the team at Havas knew that an in-depth behind-the-scenes look should also have a role within the campaign. So from this unprecedented experience, a fully-fledged documentary was also born, plunging viewers into the hospital environment. Directed and produced by UNIT9 Films, the 'Behind the Curtain' documentary is an immersion into the special relationship between the Dream Doctors and the children, but also proof that a child, whatever their situation, will always be able to surprise us and see things differently.
Problem	Life in a hospital can be stressful for a child, with its never ending tests and examinations. This is why children’s charity the Theodora Foundation has been working with Swiss hospitals since 1993 with the mission of giving hospitalised children a moment of escape from everyday life. The Dream Doctors, also known as the Giggle Doctors, are artists from the Theodora Foundation who use performance arts during their daily visits to Swiss hospitals. By stimulating their imagination, they allow hospitalised children to escape from a sometimes complicated daily life and rediscover the joy of being carefree.
Medientyp	Internet-Film
Länge	631 seconds
Deputy Executive Creative Director	Gabriel Mauron
Creative	Tom Wrigglesworth
Creative	Pierre-Antoine Gilles
Creative	Simeon Brandner
Geschäftsführer	Camille.Delesalle
Creative	Mathieu Cuvelier
Creative	Hadi Hassan-Helou
Creative	Matt Robinson
Etatdirektor	Solenn Laurent
Produktion (Agentur)	UNIT9 London
Director	Luke & Joseph
Executive Producer	Andrew Davies
Produzent	Harry Starkey-Midha
Direktor Fotografie	David Procter
Executive Producer	Adam Dolman
Projektmanager	Daisy Heathwood
Flame Artist	Toby O'Connell
Flame Artist	Antonio Jimenez
Nuke Artists	Cameron Shanks
Composition	George Stocking
Flame Artist	Jasmine Cooper
Flame Artist	Joseph Tang
Nuke Artist	Rahul Karavadra
Post-Produktion	Company 3
Colour grading	Steffan Perry
Produktionsleitung	Chris Anthony
Redaktion	UNIT9
Cutter	Alex Burt
Redaktion	Final Cut London
Cutter	Darren Baldwin
Music/Sound Production	Absolute Productions
Sounddesigner	Joe Marsden
Produzent	Rosanne Crisp
Executive Producer	Jenna le Noury
Produzent	Yasmin Tilly
Leitung Musik	Sarah Giles
Image Design	Grizzle
Director	Freddie Littlewood
Animator	Ruby Taylor