| Titel | BACARDÍ Bat Beats |
| Agentur | Mr. President |
| Kampagne | BACARDÍ Bat Beats |
| Werbende | Bacardi |
| Marke | Bacardi |
| Posted | März 2014 |
| Geschäftsbereich | Whisky, Gin, Wodka |
| Story | Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos. |
| Medientyp | Branded Content |
| Länge | |
| Mehr Informationen | https://soundcloud.com/bacarditogether/bat-beats |
| Produzent | Jenny Beckett |
| Produktionsfirma | Partizan London |
| Direktor Fotografie | Ozzie Pullin |
| Cutter | Kevin Konak |
| Executive Creative Director | Laura Jordan Bambach |
| Creative Director | Jon Gledstone |
| Creative Director | Dave Martin |
| Etat-Planer | Naomi Dunne |
| Agency Producer | Nikki Cramphorn |
| Kaufmännischer Geschäftsführer | Shahla Lalani |
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