Project Alert Violence Against Women - "Doodles"

UP IN THE SKY LIMITED

UP IN THE SKY LIMITED Ikeja, Nigeria

3338

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Project Alert Violence Against Women
Länder: Nigeria

Werbende: Project Alert Violence Against Women

Titel	Doodles
Brief	Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Agentur	UP IN THE SKY LIMITED
Kampagne	#BreakTheCycle Campaign
Werbende	Project Alert Violence Against Women
Marke	Project Alert Violence Against Women
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 6
Geschäftsbereich	Gegen ethnische Diskriminierung
Slogan	Break The Cycle
Story	CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
Philosophie	We sought to show how a young boy had normalized the sight of violence happening in the home. Shocking an audience to how casually he took his view and made it into his hobby.
Problem	The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss
Ergebnis	The video has been shared over 100 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign
Medientyp	Fernsehen
Länge	58 seconds
Mehr Informationen	http://www.projectalertnig.org/
Creative Director	Omaga Idirigbe
Texter	Oje Ojeaga
Texter	JESSICA IWAYEMI
Agency Producer	Bolanle Akintomide
Brand Manager	Olawale Mada
Regisseur	Tolulope Ajayi
Direktor Markenstrategie	Idiareno Atimomo