| Titel | McGregor |
| Agentur | DDB COLOMBIA |
| Kampagne | Conspiracies |
| Werbende | Totto |
| Marke | Totto |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 4 |
| Geschäftsbereich | Reisetaschen & Koffer |
| Slogan | Totto Backpacks launches its most innovative product, rewriting the most relevant news in the world. |
| Story | The global brand revolutionizes the market with the launch of T-Track by Totto, the intelligent backpack with a system that tracks your objects to avoid leaving them forgotten. To communicate it, DDB Colombia, its global agency created the daring campaign "Conspiracies", which tells us how to forget our personal objects, can cause world consequences that becomes news. The campaign has an aggressive strategy that integrates digital media, outdoors and printed in the most important newspapers and magazines, with shocking executions that involve news of infiltrated robots, leaks of information in social networks, reforms in the British crown and other controversial issues. The most refreshing of this communication, which does not use the codes of conventional advertising, but adapts the way people consume information in all the media that they have contact. |
| Philosophie | Forgetting something can be unforgettable. |
| Medientyp | Zeitschriftenanzeige |
| Chief Creative Officer | Leo Macias |
| Marketing Manager | Natalie Bursztyn |
| Brand Manager | Marcela Pérez |
| Creative Director | Carlos Agudo |
| Creative Director | Jorge Valencia |
| Texter | Laura Garrido |
| Texter | Alexander Sierra |
| Texter | Natalia Prias |
| Texter | David Pantoja |
| Texter | Alejandro Escobar |
| Art Director | Johan Coy |
| Art Director | David Sanchez |
| Art Director | María Hernández |
| Art Director | Laura Fonseca |
| Art Director | Miguel Van Bommel |
| Kundenbetreuer | Felipe Giraldo |
| Kundenbetreuer | Paula Botero |
| Account Executive | María-José Rico |
| Etat-Planer | Catherine Torres. |
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