Direction & Design at Friends Production

PTSB - "Altogether More Human"

Publicis Dublin

Publicis Dublin Dublin, Irland

864

Marke: PTSB
Länder: Irland

Werbende: PTSB

Titel	Altogether More Human
Agentur	Publicis Dublin
Kampagne	Altogether More Human
Werbende	PTSB
Marke	PTSB
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 10
Geschäftsbereich	Online-Finanzdienste
Story	Permanent TSB have rebranded to become PTSB, with a major new brand campaign from Publicis Dublin, together with the launch of a brand new creative identity, led by Image Now. The campaign kicks off with a brand film which brings to life the many different ways in which PTSB are bringing together the best of technology and people to deliver a new kind of banking experience for their customers; one that’s altogether more human. This marks the first major overhaul of brand positioning and identity for PTSB in over 20 years. The new identity was developed by Dublin-based design studio, Image Now, and encompasses a full brand system across all the bank’s customer communications, from the retail branch experience to digital application.
Medientyp	Fernsehen
Länge	60 seconds
Markt	Irland
Soundtrack	Grizzly Bear 'Two Weeks'
Mehr Informationen	ptsb.ie
Post-Produktion	Coffee & TV
Werbeleiter	Stephen Jackson
Werbeleiter	Suzanne Lloyd
Communications Manager	Sebastian Feehan
Digital Marketing	Eimear Grehan
Kaufmännischer Geschäftsführer	Edel McCabe
Produzent Digital	Cian McIntyre
Etatdirektor	Rachel Williamson
Kundenbetreuer	Cassie Treacy
Creative Director	Ger Roe
Art Director	Nick Doring
Texter	Paul O’Loughlin
Designer	Cormac O'Connor
Planning Director	Denisse Achata
Agency Producer	Rachel Murray
Produktionsfirma	Friends Production
Regisseur	ManvsMachine
Direktor Fotografie	David Procter
Produzent	Richard Fenton
Tonstudio	Folding Waves