| Titel | Pass the bill |
| Agentur | Rethink Communications Inc. |
| Kampagne | Pass the bill |
| Werbende | Leaf forward |
| Marke | Leaf forward |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | On October 17th, 2018, Canada officially became the second ever nation to legalize recreational cannabis in the world. As the country’s largest cannabis incubator, Leaf Forward teaches businesses how to grow in a changing landscape—that’s why they wanted to celebrate this historic occasion, not just with their clients, but with the entire nation. So we created a smokable version of the legalization bill. Introducing, Pass The Bill: all 90,659 words of the legal document, printed on ultra-thin rice paper using safe, smokable, non-toxic ink, and packaged like official legislation. |
| Philosophie | The long-awaited day to officially legalize cannabis in Canada has finally arrived, and Leaf Forward, Canada’s first and leading cannabis business accelerator, came up with the ultimate way to celebrate the passing of the bill. The organization created a limited supply of rolling papers printed with Bill C-45, the legalization bill that started it all. If Parliament passed the bill, shouldn’t cannabis enthusiasts be able to as well? The beautifully crafted packs contained all 152 pages of the full document, allowing enthusiasts to celebrate this momentous occasion, one joint at a time. The papers were printed using safe, non-toxic ink, sealed in packs that nod to official Canadian government documents. Leaf Forward is the global launchpad for early stage cannabis companies, providing cannabis focused businesses with mentorship, networking, and learning opportunities from successful leaders who have taken ideas and turned them into reality. Leaf Forward leverages its extensive network of entrepreneurs, industry experts, and senior leaders to foster and grow the canna-startup ecosystem preparing founders to pitch investors, raise money and take their business to the next level. Leaf invests in a small group of carefully selected cannabis startups who participate in a 12-week program where the startups work closely with the Leaf Forward team, industry leaders and subject matter experts to quickly develop their products and grow their businesses. |
| Medientyp | Interaktiv |
| Länge | |
| Creative Director | Joel Holtby |
| Art Director | Skye Deluz |
| Writer | Kyle Simons |
| Producer | Narine Artinian |
| Photographer | Peter Andrew Lusztyk |
| Studio Artist / Typographer | Narine Artinian |
| Strategist | Hannah Newport |
| Strategist | Aliz Tennant |
| Account Services | Scott Lyons |
| Account Services | Sara Lemmermeyer |
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