Mel White
Assistant Professor at Newhouse School, Syracuse University
Greater New York City Area, Vereinigte Staaten von Amerika
TitelSignlingo
Agentur
Kampagne Signlingo
Werbende Duolingo
Marke Duolingo
PostedAugust 2023
Geschäftsbereich Andere Online-Dienste
Philosophie Problem: Globally, hearing parents struggle to communicate with their deaf children.

Fact: There are approximately 70 million deaf people worldwide, yet, 90% of deaf children are born to hearing parents who don’t know sign language.

Insight: Parents want a practical app that helps them learn to communicate with their deaf children in sign language.

Solution: Give hearing parents around the world multiple resources to help them learn sign language within the duolingo app.
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