During the opening session of this year's Re:think conference, Gayle Fuguitt will come out of retirement as the ARF's new president-CEO, succeeding Bob Baroccci, who retires after nearly 10 years. Aside from being the first woman to run the ARF, Madison Avenue's research authority, Fuguitt also is the first person to jump directly from a job as an advertiser to the post. Mehr sehen