Produktionsleitung
at
456 Studios
| Titel | Runner 321 |
| Brief | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success.Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confinements of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.Introducing Runner 321, the movement wherein adidas asks the world’s largest organized marathons—including four that are sponsored by Nike, New Balance, and Asics—to reserve Bib 321, representing Trisomy 21 for people with Down syndrome, for a neurodivergent athlete who qualifies. |
| Agentur | FCB Canada |
| Kampagne | Runner 321 |
| Werbende | adidas |
| Marke | Adidas |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Story | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success. |
| Philosophie | Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confines of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve. Introducing Runner 321, the movement led by adidas that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. The number 321 was specifically chosen because it represents Trisomy 21 for people with Down syndrome. |
| Medientyp | Case Study |
| Länge | |
| Post production Company | School Editing |
| Colour Facility | Alter Ego |
| VFX/Finishing Facility | Alter Ego |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| EVP, Global Creative Partner | Danilo Boer |
| Executive Creative Director | Andrew MacPhee |
| Executive Creative Director | Leo Barbosa |
| Art Director | Leo Barbosa |
| Executive Creative Director | Cuanan Cronwright |
| Texter | Cuanan Cronwright |
| Stellvertretender Creative Director | Sally Fung |
| Stellvertretender Creative Director | Sara Radovanovich |
| VP, Managing Director | Ricky Jacobs |
| VP, Managing Director | Tim Welsh |
| Account Supervisor | Chris Flynn |
| VP, General Manager Content | Ian Buck |
| VP, Content Development | Yotam Dor |
| Director of Project Management | Emily Mihalek |
| Leiter Strategie | Shelley Brown |
| Planner | Shelley Brown |
| Strategist | Audrey Zink |
| VP Technology | Luiz Costa |
| UX/UI Tech Specialist | Lara Goldsmith |
| Produktionsfirma | 456 Studios |
| VP, Integrated Production | Stef Fabich |
| Director of Broadcast Production | Sarah Michener |
| Produzent | Sarah Michener |
| Executive Producer | Sarah Brooks |
| Cutter | Lynn Sheehy |
| Asst Editor | Fiona Alvarez |
| Colourist | Andrew Ross |
| Colour Assistant | Ebi Agbeyegbe |
| On Line Artist | Sebastian Boros |
| On Line Assistant | Nupur Desai |
| Producer | Spencer Butt |
| Audio House | OSO Audio |
| Executive Producer | Hannah Graham |
| Produzent | Lauren Dobbie |
| Creative Director | Daenen Bramberger |
| Engineer | Dylan Groff |
| Audio House | Citizen Music |
| Produzent | Kai Rizzuto |
| Produktionsleitung | Molly Young |
| Creative Director | Tomas Jacobi |
| Composer Producer | Nico Barry |
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