ING Bank - "Like a Surgeon"

McCann Prague

McCann Prague Praha, Tschechien

6753

Marke: ING Bank
Länder: Tschechien

Werbende: ING Group

Titel	Like a Surgeon
Agentur	McCann Prague
Kampagne	ING Bank 2018
Werbende	ING Group
Marke	ING Bank
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 11
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Philosophie	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Medientyp	Fernsehen
Länge	20 seconds
Chief Creative Officer	Razvan Capanescu
Group Creative Director	Jiří Horut
Marketing Director	Nik Van Dam
Produktionsfirma	Armada Films s.r.o.
Post-Produktion	RUR
Director	Robert Nylund
Direktor Fotografie	Martin Matiasek
Editor	Lenka Hojková
Art Director	Hayley Smith
Art Director	Jiří Horut
Texter	Aidan Whitley
Texter	Aleš Brichta
Account Director	Hana Prokopová
Account Director	Jaroslav Malina
Kundenbetreuer	Eliška Menclová
PR Officer	Alice Reindlová
Head of Media Production	Jitka Baldwin
Producer	Filip Sirový
Producer	Christian Zethner
Line Producer	Petr Slavik
Audio-Postproduktion	Soundsquare