Titel | The 85-year-old Regret |
Titel (Originalsprache) | Martin's Regret |
Agentur | Energy BBDO |
Kampagne | The 85-year-old Regret |
Werbende | Mars, Inc. |
Marke | 5 Gum |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 7 |
Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
Slogan | Life Happens in 5 |
Story | 5 Gum had traditionally used influencers to connect with young people and encourage them to try new things. But this time, to show that it's better to take a risk than be haunted by regret, it turned to a different type of influencer: a senior citizen. In the film “The 85-Year-Old Regret”, Martin Gordon describes waiting until he was 85 years old to come out. His story inspired a younger generation to make life-changing choices. |
Medientyp | Branded Content |
Länge | |
Markt | Großbritannien |
Creative Director | Fernando Passos |
Creative Director | Dan McCormack |
Texter | Alejandro Peré |
Texter | Victoria Probert |
Art Director | Chris Cavalieri |
Art Director | Tyler Bartley |
Regisseur | German Mairen |
Regisseur | Marcos Mijan |
Regisseur | Ross Bolidai |
Regisseur | Danielle Bryan |
Produktionsfirma | Flare Chicago |
Etatdirektor | Jeff Adkins |
Etatdirektor | Julien Lemoine |
Etatdirektor | Lianne Sinclair |
Etatdirektor | Jamie DeFer |
Etatdirektor | Elke Anderle |
Etatdirektor | Allison Arling-Giorgi |
Etatdirektor | Layne Steele Paddon |
Agency Producer | John Pratt |
Agency Producer | Brian Cooper |
Agency Producer | Shobin Mathew |
Agency Producer | Daniel Kuypers |
Agency Producer | Nick Maker |
Produzent | Jenny McDonald |
Produzent | Casey Cobler |
Produzent | Austin Andries |
Produzent | Sean Berringer |
Produzent | Katy Mindeman |
Produzent | Fred Keller |
Post-Produktion | Flare Studio |
Account Executive | Kristen Miller |
Chief Creative Officer | Andrés Ordóñez |
Designer | Jaehyuk Choi |
Designer | Erin Knott |
Digital Agency | Fanscape Chicago |
Executive Creative Director | Josh Gross |
Executive Creative Director | Pedro Pérez |
Head of Design | Hung Vinh |
Medienagentur | MediaCom USA |
Medienagentur | Starcom MediaVest Group |
PR Agency | ICF Next |