Ole Hustad
Client Manager at Morgenstern AS
Oslo, Norwegen
TitelCross Country
Agentur
Kampagne Cross Country
Werbende FINN.no
Marke FINN.no
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Internetseiten (ohne ISPs)
Philosophie We see a young cross-country skier flowing up a hill. A mother is watching him. Only, its not her son. Her real son is in fact at the bottom of the hill, without his skis. Utterly hating everything about the sport.
Cultural/Context Information For The Jury

In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?
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