Tok&Stok - "Senta que aqui tem história"

DPZ&T

DPZ&T São Paulo, Brasilien

2786

Marke: Tok&Stok
Länder: Brasilien

Werbende: Tok Stok Pacaembu

Titel	Senta que aqui tem história
Agentur	DPZ&T
Kampagne	Senta que aqui tem história
Werbende	Tok Stok Pacaembu
Marke	Tok&Stok
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 8
Geschäftsbereich	Möbel
Philosophie	The visual arts producer Black Madre signs the film of the campaign created by the DPZ agency that presents the auction of Original Pacaembu Chairs for Tok&Stok signed by nine Brazilian football stars. The event takes place on August 31, at 5:30 pm, via www.rmgouvealeiloes.com.br/catalogo.asp?Num=29580. Stage for millions of unforgettable plays, there is no shortage of remarkable stories of idols who were able to perform at the famous stadium in São Paulo. The animation - with audio and soundtrack by Vox Haus -, summarizes in one minute, the script of an imaginary match, which brings a sequence of exciting moves carried out by the team of players participating in the action. With 100% of the profit reverted to the benefit of the NGO Gol de Letra, the project to resignify the numbered chairs of Pacaembu is a partnership between Tok&Stok and the DPZ agency, which developed the advertising action “Sit here, you have history” for the campaign of retail network. Due to the works on the stadium, which was now managed by the private sector, the chairs would be discarded. The film project started from the aesthetics of tickets and posters created by Black Madre for the entire printed part of the campaign. Thanks to the animation resources, in the game created by the producer, the athletes come to life and it is possible to interact with the plays between athletes that marked the history of Pacaembu. Former São Paulo player, Caio Ribeiro, opens the animation, followed by stars Rivellino, Casagrande and Zetti. Elano arrives and rolls the ball to Pepe, who kicks it to goalkeeper Marcos, who defends it. Following the teaser, it's Raí's turn to kill in the chest and make a perfect pass to Emerson Sheik. At this moment, the player Formiga appears to head the ball and send it straight to the goal. The film ends with the classic racing scene of King Pele, who throws his iconic punch in the air, with all the players going to meet him.
Medientyp	Interaktiv
Länge	58 seconds
Produzent	Black Madre
Produktionsfirma	Black Madre Atelier
Creative Director	André Maciel
Geschäftsführer	Tina Castro
Planning Team	Leticia Alves
Planning Team	Beatriz Perrote
Attendance	Fernanda Lemos
Produktion	Laryssa Andrade
Illustration Coordinator	Icaro Yuji
Illustrator	Leo Soares
Illustrator	Victor Goularte
Illustrator	Diego Abreu
Illustrator	Pedro Gabriel
Illustrator	Igor Ras
Illustrator	Leandro Dexter
Illustrator	Bruno Ferrante
Illustrator	Bob Souzza
Animation Coordinator	Cesar Maciel
2D Animation	Caique Carvalho Soares
2D Animation	Cesar Maciel
2D Animation	Deley
2D Animation	Felipe Soares
2D Animation	Julia Sartori
2D Animation	Louise Bonne
2D Animation	Tiago Cordeiro
Clean up	Caique Carvalho Soares
Clean up	Cesar Maciel
Clean up	Leandro Dexter
Clean up	Felipe Soares
Clean up	Juli Sartori
Clean up	Louise Bonne
Clean up	Pamela Tanasovichi
Clean up	Tiago Cordeiro
Komponist	Julia Hermini
Komponist	Ramona Krüger
Locution and Soundtrack	Vox Haus Produtora
Chief Executive Officer (CEO)	Fernando Diniz
Chief Executive Officer (CEO)	Benjamin Yung Jr
Chief Creative Officer	Benjamin Yung Jr
Executive Creative Director	Fábio Mozeli
Creative Director	Rodrigo Vezzá
Creative Director	Pedro Reis
Creative Teammitglied	Samoel Junqueira
Creative Teammitglied	João Palma
Creative Teammitglied	Fred Sekkel
Business Team	Fabio Losso
Business Team	Eduardo Brunoro
Business Team	Gabriela Ferreira
Business Team	Daniela Maldonado
Project Management	Marcos Yamamura
Project Management	Evelyn Palhares
Approval Client	Adriana Brito
Approval Client	Renata Saad
Approval Client	Andrea Pupo
Approval Client	Fernanda Correa
Approval Client	Maria Barreira
Medienteam	Jessica Lambauer
Medienteam	Giuliana Pacerini
Strategy Team	Fernanda Miné
Strategy Team	Bruno Campanelli
Strategy Team	Thalita Vitali
Influence, PR & Social	Rejane Romano
Influence, PR & Social	Mariana Belley
Influence, PR & Social	Mayara Marley
Influence, PR & Social	Fernanda Gil
Influence, PR & Social	Rafael Lima
Influence, PR & Social	Camila Oliveira
Integrated Production	Paula Alimonda
Integrated Production	Rafael Motta
Integrated Production	Felipe Moro
Integrated Production	Natasha Fogasca
Integrated Production	Matheus Gomes
Digital Production	Bruno Chaves
Production	Arové Produções
Regisseur	Bruno Cals
Direktor Fotografie	Lucas Guido
Executive Producer	Mariah Bayeux
Produktionkoordinator	Laila Valois
Cast Production	Laila Valois
Attendance	Bruna Gonçales
1st AC	Lucas Guido
2nd AC	Vinícius Oliveira
AC	Yuri Camargo
Logger	Ali Barbosa
Electrician	Didi
Direct Sound	Claudinho Bueno
Cutter	Roger Pereira
Tonproduktion	LOUD+
Music Director	Gustavo Garbato
Produktion	Felipe Kim
Produktion	Fabio Smeili
Produktion	Yuri Chix
Produktion	Bernardo Massot
Produktion	Henrique Guimarães
Produktion	Hugo Mariutti
Produktion	Rafael Kabelo
Produktion	Rodrigo Scarcello
Produktion	Helton Oliveira
Endbearbeitung	Pedro Cortez
Endbearbeitung	Ricardo Bertran
Endbearbeitung	Luca Fasano
Endbearbeitung	Eduardo Barbosa
Endbearbeitung	André Gianini
Endbearbeitung	Pedro Montessanti
Endbearbeitung	Mauricio Canezin
Attendance	Priscila Miranda
Attendance	Karina Amabile
Attendance	Hingrit Nitsche
Executive Production	Maia Feres
Coordination	Ingrid Mabelle
Coordination	Lara Fratucelli
Coordination	Rafael Silvestrini
Coordination	Leticia Nunes
Coordination	Izabel Sanches