Philadelphia - "It’s Simply Better with Philadephia 1"

Ogilvy UK

Ogilvy UK London, Großbritannien

2268

Marke: Philadelphia
Länder: Großbritannien

Werbende: Mondelez

Titel	It’s Simply Better with Philadephia 1
Agentur	Ogilvy UK
Kampagne	It’s Simply Better with Philadephia
Werbende	Mondelez
Marke	Philadelphia
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Produkt	n/a
Geschäftsbereich	Käse
Slogan	it’s simply better with Philadelphia
Story	The light-hearted multi-channel campaign celebrates the high-quality taste of the nation’s favourite cream cheese and reminds the UK that a simple spread of Philly can transform the everyday into something seriously special. The creative features mouth-watering visuals alongside relatable messages to remind people that Philadelphia’s delicious taste elevates whatever snack, meal, or moment you put it in. Running until late April, Simply Better can be seen across rail and roadside OOH, online video and social media, plus in-store and owned channels. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by delicious creamy Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.
Medientyp	Außenwerbung
Werbeleiter	Kirsten McPherson
Werbeleiter	Raphael Capitani
Werbeleiter	Nancy Galvin
Creative Director	Andy Davis
Creative Teammitglied	Bernard Burton
Creative Teammitglied	George Walters
Approval Client	Peter Park
Etatdirektor	Kathryn Smith
Strategy Director	Edward Perenyi
Projektmanager	Phoebe Salter
Produktionsfirma	Prodigious UK
Creative Director	Andy Davis
Creative Team	Bernard Burton & George Walters
Design Team	Joe Glover, Edie Paskin
Client Lead	Peter Park
Account Director	Kathryn Smith
Strategy Director	Edward Perenyi
Project Manager	Phoebe Salter
Offline Production	Sue Streatfield
Art-Buying	Ross Walker