AFEF (Association Française Pour L’Étude Du Foie) - "Du Bruit Contre l'hépatite C (anglais)"

Addiction Agency

Addiction Agency Paris, Frankreich

Awards

4167

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: AFEF (Association Française Pour L’Étude Du Foie)
Länder: Frankreich

Werbende: AFEF (Association Française Pour L’Étude Du Foie)

Titel	Du Bruit Contre l'hépatite C (anglais)
Titel (Originalsprache)	Noise against Hepatitis C
Brief	ContextIn 2014, the World Health Organization declared the elimination of Hepatitis C as a public health priority and aims at eliminating the disease by 2030.In France, the French Ministry of Health committed to eliminate it by 2025. To reach that goal, it is necessary to test the French population in order to identify and cure the patients who are often unaware they are infected.ObjectiveThe goal of this campaign is to raise awareness on Hepatitis C and drive screenings across the country.AnalysisHepatitis C is called a “silent disease” because it’s symptom free.In France 75 000 people are infected but unaware of it, since it’s simply transmitted through blood (surgeries, tattoos, piercings, dental care, use and share of razors, toothbrush or drug material).Untreated, Hepatitis C can evolve in a cirrhosis or a liver cancer.Nowadays we cure Hepatitis C within weeks with no side effects.Creative ideaOur idea, turn the silence of the disease around and create the loudest campaign ever against Hepatitis C: NOISE AGAINST HEPATITIS C - #DUBRUITCONTRELHEPATITECA colorful, impactful and straight-to-the-point global campaign built around 3 key messages: 75 000 people are unaware they are infected with Hepatitis C Hepatitis C is everyone’s business Nowadays we cure Hepatitis Cand a single call to action: Pull Hepatitis C out of the silence, get tested.The campaign relies on a TV Ad to raise awareness on the disease, its risks and generate screenings.A positive campaign to stand out from the usual preventive campaigns’ tone of voice since in our case, we rely on a major breakthrough: Hepatitis C can now be cured.Get tested, get cured!
Agentur	Addiction Agency
Kampagne	#DUBRUITCONTRELHEPATITEC
Werbende	AFEF (Association Française Pour L’Étude Du Foie)
Marke	AFEF (Association Française Pour L’Étude Du Foie)
Posted	Januar 2019
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Story	We can now cure Hepatitis C with no side effect and in a timeframe as short as a couple of weeks.In light of this, the World Health Organization declared the elimination of Hepatitis C as a public health priority and aims at eliminating the disease by 2030.In France, the French Ministry of Health committed to eliminate it by 2025. To reach that goal, a wide screening is necessary to identify and cure the patients who are often unaware they are infected.
Medientyp	Fernsehen & Kino
Agency Director	Olivier MARTIN-DUPRAY
Agency Director	Mathieu GALLOUX
Creative Director	Benoist Husson
Texter	Noëllie Monod
Art Director	Johan GAUSSENS
Art Director	Nicolas Pancourt
Motion designer	Nils CAILLAUD
Agency Producer	Gislaine LANDRA
Projektleiter	Christian LARRIVE
Strategieplaner	Noémie Haziza
Produktionsfirma	Quad Productions
Regisseur	Eric Judor
Filmproduzent/Produzent	Karen Barel
Filmproduzent/Produzent	Frédéric Benoit