William Keo
Art Director at Publicis Conseil
Paris, Frankreich
TitelMon Assiette, ma planète
Agentur
Kampagne Mon Assiette, ma planète
Werbende Groupe TF1
Marke Ushuaia TV
PostedOktober 2018
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Slogan Every week people throw away the equivalent of a full meal.
Story On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue. Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris. In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away. Our planet's future will also be determined by what is in our plates.
Medientyp Fernsehen & Kino
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