Vodafone Romania - "Race A Nation"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Rumänien

Awards

6995

Marke: Vodafone Romania
Länder: Rumänien

Werbende: Vodafone

Titel	Race A Nation
Agentur	McCann Worldgroup Romania
Kampagne	Race A Nation
Werbende	Vodafone
Marke	Vodafone Romania
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 5
Geschäftsbereich	Telekommunikation
Story	Vodafone wanted the users of other mobile networks to test its latest 4.5G speed so we transformed a stress test into an entertaining live event. We teamed-up with the country’s top rally pilot and streamed his performance in real-time to a mobile game, through the Vodafone network, from the most remote road in the Carpathians mountains. The car’s movement was instantly mapped in the game and an entire country could race against it live. The game got over 150 thousand downloads and Vodafone claimed best network performance among non-users, with a 25% growth compared to its main competitor.
Medientyp	Gaming
Länge	131 seconds
Executive Creative Director	Catalin Dobre
Creative Director	Ruxandra Papuc
Art Director	Daniel Strugariu
Art Director	Adrian Rusu
Etatdirektor	Doina Ionescu
Etatdirektor	Andreea Spilca
Client Director	Laura Barbu
Client Director	Romina Tazlaoanu
Client Director	Nicoleta Maican
Medienteam	Catalin Gaitanaru
Medienteam	Valentina Draghici
Medienteam	Anca Saltan
Medienteam	Bogdan Mincu
Medienteam	Victor Rotariu
Medienteam	Georgiana Ticu
Medienteam	Elena Olaru
Strategist	Bianca Troncea
Fotografie / Illustration	Carioca Studios
Produktionsfirma	Studioset
Produktionsfirma	Wavemaker Romania
Regisseur	Markus Bader
Direktor Fotografie	Alexandru Dorobantu
Agency Producer	Tiberiu Munteanu
Agency Producer	Alexandru Platon
Agency Producer	Alex Ionescu
Post-Produktion	Anamaria Paun
Post-Produktion	Niki Georgiev
Credits	Orlando Nicoara
Credits	Florentina Nica
Credits	Adriana Dadau
Credits	George Bestelei
Credits	Octavian Necula Dragomir
Credits	Dragos Matei