| Titel | HALF FULL |
| Agentur | McCann Worldgroup Romania |
| Kampagne | HALF FULL |
| Werbende | Coca-Cola Company |
| Marke | 46664/Coca-Cola |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | In a country where negativity is being fueled 24/7, on all channels, Coca-Cola wanted to bring people together through positivity. If no media channel was reporting on positive news, we invented a new one. The Half Full bottle is the iconic bottle, filled literally from the half up. Each bottle displayed positive news, selected by a team of journalists and PR, hijacking the negative conversation with a positive point of view. The bottles were displayed and distributed through a multi-channel campaign, samplings and a Facebook chatbot that let people personalize them with their own positive news. |
| Medientyp | Außenwerbung |
| Länge | |
| Agentur | MRM//McCann |
| Produktionsfirma | UM Romania |
| Executive Creative Director | Catalin Dobre |
| Creative Director | Simona Suman |
| Art Director | Corina Ionita |
| Texter | Denisa Armasu |
| Texter | Ioana Enache |
| Etatdirektor | Amalia Jakab |
| Etatdirektor | Madalina Patachia |
| Etatdirektor | Andreea Sofrone |
| Etatdirektor | Rocsana Marin |
| Etatdirektor | Miruna Smeureanu |
| Etatdirektor | Corina Rijnita |
| Etatdirektor | Iuliana Nedelcu |
| Etatdirektor | Andreea Cotet |
| Media Director | Victor Croitoru |
| Media Director | Sandina Crisiarcu |
| Media Director | Dana Chitrusca |
| Media Director | Oana Grigore |
| Media Director | Mariana Ciobanu |
| Media Director | Anca Popescu |
| Media Director | Andreea Gavrilescu |
| Media Director | Liliana Coman |
| Media Director | Ramona Radu |
| Planning Director | Andrei Florian |
| PR Director | Lavinia Chican |
| PR Director | Mihaela Dumitrascu |
| PR Director | Maria Iordache |
| PR Director | Andreea Bara |
| Agency Producer | Tiberiu Munteanu |
| Agency Producer | Alexandra Ionescu |
| Agency Producer | Alex Popa |
| Produktionsfirma | Colorbitor |
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ALLE SEHEN#SAMEFEELING
- MARKE:
- 46664/Coca-Cola
- AGENTUR:
- McCann Worldgroup Romania
The Festival Bottle
- MARKE:
- 46664/Coca-Cola
- AGENTUR:
- McCann Worldgroup Romania