Titel | #SAMEFEELING |
Agentur | McCann Worldgroup Romania |
Kampagne | #SAMEFEELING |
Werbende | Coca-Cola Company |
Marke | 46664/Coca-Cola |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Soft Drinks, Tonics |
Story | While Europe opens to same sex marriage, in October 2018, Romania held a referendum to change the constitution to legally ban it. One week before the Romanian referendum, we launched one post promoting universal love. Using the Coca-Cola iconic bottles we showcased three types of couples that were promoting sexual diversity alongside the copy “we see no difference” and the hashtag #samefeeling. The post was instantly followed by a wave of press reactions and was share massively triggering a chain of reactions from other brands that used their products in the same format to promote the message. |
Medientyp | Social Media |
Länge | |
Executive Creative Director | Catalin Dobre |
Creative Director | Bogdan Costin |
Creative Director | Simona Suman |
Art Director | Lia Bira |
Art Director | Mihai Constantinescu |
Art Director | Raluca Circo |
Texter | Bogdan Costin |
Texter | Andrei Mihailescu |
Texter | Irina Popp |
Texter | Paula Ionescu |
Kundenbetreuung | Amalia Jakab |
Kundenbetreuung | Madalina Patachia |
Kundenbetreuung | Andreea Sofrone |
Kundenbetreuung | Rocsana Marin |
Werbeleiter | Miruna Smeureanu |
Werbeleiter | Corina Rijnita |
Werbeleiter | Iuliana Nedelcu |
Werbeleiter | Andreea Cotet |
Werbeleiter | Alexandra Caraulani |
Media Director | Victor Croitoru |
Media Director | Sandina Crisiarcu |
Media Director | Dana Chitrusca |
Media Director | Oana Grigore |
Media Director | Andreea Gavrilescu |
Media Director | Cristian Ene |
Senior Planner | Andrei Florian |