Associate Creative Director
at
Schafer Condon Carter
Chicago, Vereinigte Staaten von Amerika
| Titel | Burger King's Virtual Homecoming |
| Agentur | Wolf BCPP |
| Kampagne | Burger King's Virtual Homecoming |
| Werbende | Burger King |
| Marke | Burger King |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Slogan | The first Burger King you can visit online, to win Whoppers in real life |
| Story | During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting. |
| Philosophie | The first Burger King you can visit online, to win Whoppers in real life |
| Problem | During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. |
| Ergebnis | With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting. |
| Medientyp | Gaming |
| Länge | |
| Chief Creative Officer | Gonzalo Baeza |
| Creative Director | Nicolás Pérez |
| Art Director | Cristián Mugarra |
| Texter | Hernán Irarrázaval |
| Etatdirektor | Dolores Pera |
| Account Executive | Valentina Quiroz |
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