MTV India - "MTV Woofer"

Tonic Worldwide

Tonic Worldwide Mumbai, Indien

Awards

1371

Marke: MTV India
Länder: Indien

Werbende: MTV

Titel	MTV Woofer
Agentur	Tonic Worldwide
Kampagne	MTV Woofer
Werbende	MTV
Marke	MTV India
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 11
Geschäftsbereich	Andere
Story	ndia’s much-awaited festival of lights is just around the corner and its time the country will regale in the festive fervor. But amidst the festive madness, the welfare of our beloved animals, what we love to call Man’s best friend, becomes a significant concern. Music is a therapy and studies have proved that much like humans, the adorable animals also de-stress with tunes that is calm and composed to their ears. This Diwali, MTV, India’s No.1 Youth Brand brings ‘MTV Woofer’, a special music show designed for our furry friends from 6th November to 12th November, from 12:30 AM to 1AM. The music will also be available on MTV India Facebook page starting today. The agency partner on this initiative is Tonic Worldwide – an independent digital agency. MTV Woofer brings together the creative expertise of the young, talented musicians- Sidharth Basrur, Winit Tikoo and Sid Coutto. With 24 minutes of impeccable tunes that has required weeks of research and trial with special low-level beats and rhythm. The trials have conclusively proven that the tunes have a soothing effect on the pets. This Diwali, rejoice to the tunes of #MTVWoofer with pooch buddies, starting today the music will be available on MTV India Facebook Page and on TV Screens from 6th November to 12th November, from 12:30AM to 1AM.
Philosophie	Music is a therapy and studies have proved that much like humans, the adorable animals also de-stress with tunes that is calm and composed to their ears
Problem	India’s much-awaited festival of lights is just around the corner and its time the country will regale in the festive fervor. But amidst the festive madness, the welfare of our beloved animals, what we love to call Man’s best friend, becomes a significant concern. This Diwali, MTV, India’s No.1 Youth Brand brings ‘MTV Woofer’, a special music show designed for our furry friends from 6th November to 12th November, from 12:30 AM to 1AM. The music will also be available on MTV India Facebook page starting today. The agency partner on this initiative is Tonic Worldwide – an independent digital agency. MTV Woofer brings together the creative expertise of the young, talented musicians- Sidharth Basrur, Winit Tikoo and Sid Coutto. With 24 minutes of impeccable tunes that has required weeks of research and trial with special low-level beats and rhythm. The trials have conclusively proven that the tunes have a soothing effect on the pets.
Medientyp	Fernsehen
Art Director	Deepak Shinde
Art Supervisor	Shaikh Shamshulakh
Texter	Arya Tiwari
Designer	Vasundhara Singh
Designer	Amey Waghle
Designer	Ameya Thakur
Leiter Strategie	Unmisha Bhatt
Kreative Leitung	Sanchita Kotian
Strategy Director	Anjali Malthankar
Chief Executive Officer (CEO)	Chetan Asher
Chief Operating Officer	Samir Asher
Chief Business Officer	Sudish Balan
Kreative Innovation	Pratik Hatankar