Camilo Jiménez
Head of Art at DAVID
Madrid, Spanien
TitelBy Georgina
Agentur
Kampagne By Georgina
Werbende Netflix
Marke Netflix
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 3
Geschäftsbereich Medien, Verlagswesen & Produktion
Story Influencer, mother, and so much more, the show provides a sneak peek into her life of luxury as she jet sets around the world, manages her relationship with football superstar Cristiano Ronaldo, and how she went, almost overnight, from selling bags to collecting them. For this season, Netflix has launched a disruptive campaign that takes her passion for bags and her role as an international icon to a new level in a way nobody could have expected. The advert for the show, having been displayed on Madrid’s main street, will be made into a line of exclusive bags and gifted to people all over Spain. That’s right, exclusive designer bags available to win. You may have even seen her with one when she appeared on cult show El Hormiguero last week. All you have to do to be in with the chance of winning one of these sought-after items is share a photo of the billboard – either your own or the one published by Netflix – on your social media profiles, saying why you deserve it and adding the hashtag #DAMEUNBOLSOGEORGINA. Winners will be notified after the closing date of the competition, 31st March.
Medientyp Case Study
Länge
Chief Creative Officer
Chief Creative Officer
Creative Director
Geschäftsführender Teilhaber
Global Chief Creative Officer
Chief Operating Officer (COO)
Art Supervisor
Art Director
Texter
Head of Social Media
Head of Account Management
Group Account Director
Account Supervisor
Account Executive
Produktionsleitung
Produktion
PR Director
Schauspieler

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