| Titel | Bonds Re-Loved |
| Agentur | Leo Burnett |
| Kampagne | Bonds Re-Loved |
| Werbende | Bonds |
| Marke | Bonds |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
| Geschäftsbereich | Dessous, Unterwäsche, Schlafanzüge |
| Story | The fashion industry is famous for generating waste. That’s why Bonds, one of Australia’s most iconic brands, created its Re-Loved range using 45 per cent recycled material. To launch the range in a sustainable way, the brand "re-loved" old ads instead of creating new ones. Bonds’ most famous ads from the last 100 years were repurposed to create an entirely digital campaign, without creating a big carbon footprint. One of the original models even returned to approve the process. |
| Medientyp | Interaktiv |
| Länge | |
| Chief Creative Officer | Jason Williams |
| Creative Director | Daniel Pizzato |
| Art Director | Stacey Karayannis |
| Agency Producer | Eliza Malone |
| Kaufmännischer Geschäftsführer | Lauralee Cuzner |
| Texter | Ellie Dunn |
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