Bonds Bloody Comfy Period Undies - "Unplugged"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australien

2949

Titel	Unplugged
Agentur	Leo Burnett Sydney
Kampagne	Unplugged
Werbende	Bonds
Marke	Bonds Bloody Comfy Period Undies
Posted	Juli 2021
Geschäftsbereich	Dessous, Unterwäsche, Schlafanzüge
Story	To launch its new Bloody Comfy Period Undies, Bonds is on a mission to inspire period confidence by encouraging teens to Live Life Unplugged. Leakproof, better for the planet, and bloody comfy, the undies reduce the need for disposable products, allowing people to experience periods “unplugged.” To celebrate this new, more natural way to period, Bonds enlisted Jasmin Tarasin to shoot a series of candid interviews and live performances by an all-star gang of female artists. The songs are part of ‘Unplugged’ - a bespoke acoustic-style album inspired by the artists' own period experiences. You can stream the full album here: https://open.spotify.com/album/0CySpybUuKZOkN22oFVGbo...
Medientyp	Interaktiv
Länge	15 seconds
Produktionsfirma	Photoplay Films
Creative Director	Michelle Walshe
Senior Art Director	Stacey Karayannis
Senior Copywriter	Ellie Dunn
General Manager	Naomi Gorringe
Etatdirektor	Kim Thompson
Senior Integrated Producer	Michelle Browne
Director	Jasmin Tarasin
On-set Director	Jessica Lewton
Executive Producer	Oliver Lawrance
Produzent	Emma Thompson
Herstellungsleiter	Lucy Sparke
Direktor Fotografie	Katie Milwright
DP Content	Sky Davies
Art Director	Vanessa Cerne
Cutter	Joelle Baudet
Post-Produktion	White Chocolate