Titel | Deforestation |
Agentur | Publicis Montreal |
Kampagne | Tobacco VS Planet |
Werbende | RSEQ/De Facto |
Marke | RSEQ/De Facto |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 11 |
Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
Slogan | Your addiction. Our affliction. |
Story | How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment |
Philosophie | How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment. |
Medientyp | Internet-Film |
Länge | |
Creative Director | Mélissa Charland |
Regisseur | Jérémie Saindon |
Produktionsfirma | 4ZERO1 |
Produktionsleitung | Sann Sava |
Texter | Olivier Giguère |
Texter | James Viloria |
Texter | Éléonore Hurtibise |
Art Director | Eric Bouchard |
Art Director | Mylène Bénard |