De Facto - "Are you in a toxic relationship?"

Publicis Canada

Publicis Canada Montreal, Kanada

3345

Marke: De Facto
Länder: Kanada

Werbende: De Facto

Titel	Are you in a toxic relationship?
Agentur	Publicis Canada
Kampagne	Toxic Relationship
Werbende	De Facto
Marke	De Facto
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 11
Geschäftsbereich	Gemeinnützige Organisationen
Philosophie	For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO
Medientyp	Fernsehen
Länge	98 seconds
VP Creative Director	Sylvain Dufresne
Creative Director	Mario Laberge
Art Director	Eric Bouchard
Texter	Éléonore Hurtubise
English Adaptation	James Viloria
English Adaptation	Kristian Andersen
Strategy	Laurence Delwaide
Client Services	Stéphanie Martin
Client Services	Félix Grenier
Client Services	Paul-André House
Content Strategy	Ariane Renaud-Brûlé
Media	Natacha Lafleur / Spark
Agency Producer	Renée Séguin
Production	Quatre Zéro Un, Simon Corriveau
Director	Mathieu Grimard
Direktor Fotografie	Dereck Branscombe
Post Production	Video Nerve
Editor	Mathieu Grimard
Cutter	Charles-Louis Thibault
Colour, on-line	Dominique Belletête
Sound Design	Alexandre Wang-Legentil
Music	Cult Nation / Cri