Citizen - "I'm late"

Platige Image

Platige Image Warsaw, Polen

8420

Marke: Citizen
Länder: Vereinigte Staaten von Amerika

Werbende: Citizen Watch Company

Titel	I'm late
Agentur	Platige Image
Kampagne	I'm late
Werbende	Citizen Watch Company
Marke	Citizen
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 11
Geschäftsbereich	Uhren
Slogan	3d animation, 2d animation, cgi, vfx, disney, white rabbit
Story	The spot for Citizen, which we contributed to, brings the viewers to the world perfectly known for "Alice in Wonderland" from 1951. We were invited to retell this story. Our task was to create the main hero – likeable, friendly White Rabbit, who is distracted and lost in time. Our artists prepared the model of rabbit and took care of animation, rendering and compositing. ,,Nothing but good memories comes with every step of this production. One of the main heroes from iconic Disney production was in perfect hands of Bartek Jerczyński, the master of the detail and expert on bahaviour of animals. The animation turned out to be the key to success of the commercial. The story tells itself – the great montage and Disney’s music are complements to perfectly coloured picture by Piotr Sasim’’ (Piotr Borowski, CG Supervisor) The Citizen commercial was created in New York. We worked for 2 months on 30-second spot, full of perfectly polished details. As befits the watch commercial and against the ”I’m late” title, everything was delivered on time and in accordance to Client’s expectations.
Medientyp	Fernsehen & Kino
Länge	30 seconds
Markt	Großbritannien
Produktionsfirma	Platige Image
Regisseur	Joe Sill
Direktor Fotografie	Andy Catarisand
CG Supervisor	Piotr Borowski
CG Producer	Kaśka Dubińska
On-set Supervisors	Kamil Dąbkowski
Creative Director	Vicente Jorge
Creative Director	Trent Davidson